Aziatix – Cold
The men of Aziatix are back with a follow up single, fresh off their self-titled EP. It’s another great r&b/soul track.
The video is great in its simplicity. Sometimes groups try to push things too far and extend themselves beyond their comfort zone. Cold is just a little storyline and the guys performing. Nice and neat, no odd or confusing side stories like some Korean pop videos are starting to try and do.
What do you think? Does the video need to be flashy and exciting to still be good, or is a simple video enough to promote and garner attention?