The Black Keys – Fever
For over a month, The Black Keys released two singles — Fever and Turn Blue — to promote their eighth studio album Turn Blue. Today, Fever — the first single from their latest album — gets a televangelical music video attached to it.
The video was directed by Theo Wenner (son of Rolling Stone founder Jann Wenner) and it finds a Dan Auerbach playing the role of a sweaty televised preacher, with Patrick Carney as his sidekick. The entire time, a phone number — 1 (646) 397-6172 — flashes at the bottom of the screen, accompanied by the text “call now!” and then a list of people contributing to the cause. By the way, the WTBK logo in the upper right is not a real TV channel, but an easter egg shout out to a rock station in Manchester, Kentucky.
If you want to know about the phone number, it is an active number. If you dial the (USA) number, you’ll find an occasionally indecipherable pre-recorded message that begins with a man saying this:
“I’m calling because I’m interested in you releasing my album.”
Turn Blue — produced by Danger Mouse, who teams up with the band once again — will be released on May 13, 2014.