Professor P & DJ Akilles feat. Adam Tensta & Rigael Damar – Keep Doing It
On March 21st Professor P & DJ Akilles released their album The Realism, which with some help from great reviews, went straight to the number one spot on the Swedish iTunes hip-hop list.
Now the duo are releasing the first official video from the album, Keep Doing It, which features Adam Tensta and Rigael Damar, is a melodic story with personal depth and a soulful chorus.
Mårten Lindsjö, director of the video, describes the concept as follow:
The song is about fighting, to keep working and never give up. Simply, to “keepdoing it”. We chose to place the story in an environment perhaps as far away from the hip-hop world you can go. In this case, the sport is a metaphor for the struggle and competition within the music-business. Even though in the end it’s about something even bigger.