Bruno Mars – Locked Out Of Heaven
Once upon a time, Bruno Mars’s music sounded pretty annoying to me. Radio play and overshoving of songs such as Just the Way You Are [MV], Grenade [MV] and The Lazy Song [MV] made me feel annoyed. Hell, his mere involvement in Lighters [MV] from Bad Meets Evil’s debut EP Hell: The Sequel made me groan. However, when I tuned in to the 2012 Grammys and watched him perform Runaway Baby live by random choice, something happened: for the first time in my life, I thought he sounded impressive  and I started thinking of him as a person who deserves better — The Other Side [MV] was also a good Mars song.
Anyways, Mars goes retro — and Police-influenced — in the music video for Locked Out Of Heaven, the first single from his second studio album Unorthodox Jukebox. Despite its simple lyrics, I believe this sounds a lot better and more fun than the singles from his debut album that made me dislike him in the first place. Or maybe that’s just me liking The Police’s influence on the song.
The video was co-directed by Mars himself and Cameron Duddy. It’s based around a simple performance of the track in a small club, but it also boasts grainy visuals and static that add to the overall 70s vintage look of the clip.
As far as what Mars has to say about his upcoming album:
“This is me going into the studio and recording and writing whatever I want. This album represents my freedom. I’ve had big record label presidents look me in the face and say, ‘Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us. That was disgusting to me, because I’m not trying to be a circus act. I listen to a lot of music, and I want to have the freedom and luxury to walk into a studio and say, ‘Today I want to do a hip-hop, R&B, soul or rock record.” [Billboard]
Sounds like Unorthodox Jukebox could be pretty good. Plus, it always helps to have Mark Ronson involved in the production.
The album will be released on December 11, 2012.