Arcade Fire – You Already Know
Arcade Fire’s Win Butler stands behind the director’s chair for You Already Know, the band’s fourth single from last year’s Reflektor.
The video finds Arcade Fire jamming out the track in a seaside suite as the camera travels around the room to give each band member the spotlight. Whenever Butler’s verses kick in – using some clever DIY CGI – singing portraits replace the vocalist.
Butler himself doesn’t appear until the video’s final, fourth wall-shattering moments when Régine Chassagne brings a mirror to the forefront to reveal that Win was behind the camera the whole time. One tiny problem with the video, however, is seeing Butler’s accidental reflections earlier in the clip semi-spoils the surprise.