6 Pack Band – Hum Hain Happy

YRF (under their younger brand Y-Films) continue their bizarre entertainment product placement [1], and have just added an extra layer with social message~ Sponsored by Brooke Bond Red Label tea, Y-Films presents the first band formed by members of the Hijra community doing Hum Hain Happy, a desi version of Pharrell’s hit, Happy [MV].

The nearly 5-min clip begins with a voiceover introduction by actress Anushka Sharma, stating:

The third gender; ignored by most, tolerated by some, misunderstood by all. In India, the “hijras” are a community almost in exile. Standing out at traffic signals after failing to blend in. Knocking on our windows in the hope for some kindness and, perhaps, a smile. But even when they don’t get either, they keep their chin up and find a way to simply be happy.

The video was directed by Nishant Nayak, and by the end promises a 6 Pack Band collaboration with beloved singer Sonu Nigam titled Rab De Bande, which will be released on January 26th.

PROJECT CURATED BY: Shameer Tandon
CONCEIVED & PRODUCED BY: Ashish Patil
MUSIC VIDEO DIRECTOR: Nishant Nayak
6-PACK BAND: Asha Jagtap, Bhavika Patil, Chandni Suvarnakar, Fida Khan, Komal Jagtap, Ravina Jagtap
MUSIC RECREATED BY: Shameer Tandon
ADDITIONAL LYRICS: Ashish Patil
COSTUME DESIGNER: Niharika Bhasin Khan
CINEMATOGRAPHER: Mithun Gangopadhyay
ASSOCIATE PRODUCER: Nikhil Taneja
EDITOR: Farooq Hundekar
EXECUTIVE PRODUCER: Varun Chaphekar
CHOREOGRAPHER: Nishant Bhat
PRODUCTION DESIGNERS: Prasun Chakraborty, Somenath Pakre
PROGRAMMED BY: Nishadh Chandra
GUITARS: Shon Pinto
VOICE RECORDED & SUPERVISED BY: Amey Londhe, Audio Garage Studio
PREMIXED BY: Amey Londhe, Audio Garage Studio
MIXED BY: Dipesh Sharma Batalvi, YRF Studios, Mumbai
MASTERED BY: Donal Whelan, Hafod Mastering, UK
ASSISTANT PRODUCER: Sakshi Gurnani
MUSIC SUPERVISOR: Ahan Shah
PROJECT EXECUTIVE: Satya Roy
SHAMEER TANDON’S MUSIC & ENTERTAINMENT BOUTIQUE: Ansha Radia, Harsh Pandya
6-PACK BAND CLAPS FOR: Sridhar Subramaniam, Arjun Sankalia, Achille Forler, Bruce Curry, Dr. Piyush Saxena, The Humsafar Trust

BRAND PARTNERSHIPS: Jayesh Kishanchandani, Nidhi Sethia Nair
DESIGN TEAM: Deepak Rawat, Raeel Naik
HAIR & MAKE-UP: Zahabia Lacewala
LINE PRODUCTION: Karan Kirar, Nikhil Lad
FIRST AD: Gundeep Kohli
DIRECTOR’S ASSISTANT/CASTING DIRECTOR: Dhara Kanani
SECOND AD: Vriti Patil
SECOND SECOND AD: Nandini Chandrasekharan
FIRST AC: Krishnamohan Khare
FOCUS PULLER: Raju Kamat
DIT: Ravi Tiwari
STEADICAM: Shoeb Shaikh
ASSISTANT CHOREOGRAPHER: Swati Gamit
COSTUME DEPARTMENT: Yasmin Qureshi, Komal Vora, Rupa Chaurasia, Apoorva Bajaj
ART DEPARTMENT: Asif Mullaji, Sonali Mandal
BTS VIDEOGRAPHER: Rahul Chauhan
BTS SOUND RECORDIST: Roshan Pathak
BTS EDITOR: Allan Fernandes
GRADE/ONLINE: Sanjay Chavan
POST PRODUCER: Kiran Magham
POST SUPERVISOR: Joydeep Bora
SOUND DESIGN: Kenneth Basumatari
PRODUCTION COMPANY: Baraka Branded Content