The Olympics, NBC, America Television and why Peruvians Have It Worse than Americans
The Olympics occur every four years — every two if you consider the Winter Olympics too — and every time they happen, something headline-worthy has to happen. Be it an accidental death before the games open, lack of snow… too rainy a season, Olympic records broken, doping scandals, to even more somber things involving politics and attacks.
In this day and age, we live in a time when we tweet or Facebook update whenever we take a dump, and thus social media has become the way to follow the games as TV networks — I’m looking at you, NBC — still delays the broadcast to the games… because prime-time is better than live television… apparently? Oh, yeah. I’ve seen the comments of angry American fans, and followed the case of the reporter who got suspended from Twitter  for complaining about it.
But trust me, my American pals, NBC is treating you alright compared to us Peruvians.
Everything started back in 2010, when America Television decided to bid for the broadcast of the Olympics, announcing that they’d not only be the official broadcasters of the Vancouver 2010 Winter Games, but also of the highly awaited London 2012 Summer Games. Beating out ATV, who had done a pretty complete coverage of the Beijing 2008 Games, but lost their bid this time around.
To make a long relationship short, I thought America Television’s broadcast of the Vancouver 2010 Games was poor because people didn’t care much for winter games down here, so the network didn’t put in the work. Okay, fair enough. I didn’t know then what they would do now. And as those two years passed by, the date of the event neared…
With an Olympic commercial that was more like ass-kissing to the channel and its so called “team”, I started to get worried. It’s not like national soccer commentator Gonzalo Nuñez is the person I would trust with MY multi-million-dollar broadcast of the Olympics since he knows nothing about sports that don’t involve Peruvian men running after a football.
And since when is it okay to kiss your own ass when promoting a sporting event that’s supposed to be about the human sporting spirit and union? This should be about the athletes, this should be about their struggle, this should be about the sports. Not your channel.