PSYchotropic: 6 Kpop Songs for Melting the Brain
The appeal of Kpop lies in its enthusiasm. No matter how generic a song may be, it’s guaranteed to be over-produced with an equally OTT video and dance routine to boot. One view of Gangnam Style [MV] pretty much sums up the colors, dance moves and daft concepts you can find all over the Korean Wave, just with added tongue-in-cheek to soften the brain freeze.
The appeal for me also lies in Kpop’s embrace of electronics. While UK and England fly the flag with watered-down R&B and power-pop, Korea’s producers don’t mind serving their bubblegum with fried microchips on the side. This makes it OK for self-conscious bores like me, therefore, to sneak in a Kpop song or two onto a hipsterious mixtape, and to make lists like this one, which is basically a run-down of the most hyper songs from the Peninsula that dazzle through both audio and visuals. These songs put the ‘Psy’ into Psychotropic – Beware the sugar rush!
Girls’ Generation – Visual Dreams
A song made to promote a new Intel processor? This is the future right here, with your guides being nine air hostesses who may or may not be robotic. How else to explain their clunky clock hand routine? Get into my core, they sing. Indeed, the whole enterprise looks and sounds like a synthesized wet dream. A wet dream on the verge of fizzy malfunction, that is. Love it.
Miss A – Breathe
And who couldn’t love this? If the previous track sounded like your gonzo future, then this one’s more like your toy town past. I can only think of kindergarten keyboards and cartoon sound effects with this song. The video also makes creative use out of zebras, gas masks and video trickery, the latter of which turns the Misses into short-circuiting Mattelic minxes, ones possessed by inanity and the sheer joy-ride that is teen passion. I can’t breathe!