In Latin America, The Dark Knight fears Brave?
Yesterday, I read on Twitter that The Dark Knight Rises would premiere in Peru on July 26 instead of July 20, which is the worldwide release date set for Christopher Nolan’s third and final Batman film. This led to many angered Peruvians, who protested about this and got #LimaRises trending on Peru in hopes of getting the highly anticipated Batman film airing on July 20.
At first, I though this was done in Peru because of Independence Day and films can draw big audiences around the holiday. However, Jorge Licetti of New Century Films (who is in charge of the distribution of Warner Bros. and 20th Century Fox films in Peru) had to explain why TDKR is premiering on July 26 in not only Peru, but all of the Latin America region as well. You can read about it here. But for those who don’t want to read a Spanish website, I’ll tell you what it is really about.
yep, and about the Peruvian independence day, Jorge Licetti told me that holiday had little or nothing to do with the release of TDKR on that date.
We could say it’s just luck that we have a holiday during that week. For all the other latin american countries it’s a regular week in the middle of the year.
@laslo rojass, I actually assumed TDKR was going to be released on July 19-20 in Peru until Monday when I saw this being talked about on Twitter. Didn’t had any idea it was a regional/continental thing until now. Agreed with you on the luck part.
I’d still watch both TDKR and Brave on the big screen. I was aware of Brave premiering around July 19, so no big deal on that. I hope it gets shown in English with subtitles, but the chances of that happening are very low.