A Little More Bingsu Pop

November has seen not one but two Korean indie-pop treats to come hot on the heels of our recent Bingsu Pop feature [1].  While the indie-pop tag in Korea can be applied to acoustic boy-girl duos, new wave rock and edgier kinds of balladry, bingsu pop is a genre all of its own, almost 1990s esque in its lo-fi production, yet innocent in a timeless manner with a forward-looking approach to melding pop with quirky loops and electro.

It’s also a sound unique to South Korea.

This first track from solo artist Myu Myu is most certainly quirky, even by name alone – Welcome to this Wonderful Mart. Myu Myu was mentioned briefly in last month’s feature, and her second release combines cute Casios with offbeat samples. Its twee vocals and lyrical tribute to a kids’ comic strip are also very bingsu centric.

More serious, yet wide eyed all the same is the new single from trio Ookoorookoo, Sing (노래하자), which floats about on a heavenly sounding loop.

Ookoorookoo are on one of Korea’s best indie labels, Magic Strawberry Sound [1],  who also feature bingsu-like artists Lucite Tokki and Unisexasaurus [1] (both of whom, coincidentally, sing in a mixture of Korean and pitch-perfect English).  Lucite Tokki’s Grow to Glow [1] actually strongly reminds me a lot of 90s indie girls Luscious Jackson and Cibo Matto [1].

Listen to more tracks by them and all the artists above on this special Youtube playlist, which also features older tracks from more Korean bingsu girls such as Milk Tea, Taru, Bonnie, Chocolate Box, Hari and Sugar Bubble.

giacomo lee

Giacomo Lee is a London writer. His new book Funereal is out now, a unique novel on death, k-pop & cultural technology in Seoul, South Korea. #한류 #doppelgängnamstyle

3 Responses

  1. November 11, 2013

    […] Bingsu Pop, or Bingsoo Pop: Indie pop from South Korea that combines alternative rock attitudes, twee vocals singing about desserts, animals and the lighter side to life, plus the electro edge of mainstream Korean pop [1]. […]

  2. November 12, 2013

    […] their signings Ookoorookoo, Lucite Tokki and the brilliantly named Unisexasaurus. Read more in A Little More Bingsu Pop, as published today by YAM […]

  3. November 18, 2013

    […] checking out new and old bingsu pop tracks for a YAM feature on the current indie scene in South Korea, I came across this forgotten […]

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