OK Go – I Won’t Let You Down

I don’t know anyone who actually listens to OK Go, but whenever these guys launch a music video, they’re usually the talk of the (internet) town. No changes here, with the release of their latest single I Won’t Let You Down from their latest Hungry Ghosts, it’s common to read the “they’ve done it again” comments.

The music video in charge of Japanese creative director Morihiro Harano (famed for the NTT DoCoMo Xylophone CM) features 1500 volunteers shot with video-drone tech for that perfect one-single shot of near-seamless choreography done -at times- on Honda UNI-CUB scooters in Chiba Prefecture.

It’s really cool. You can read more about the making on Billboard and Petapixel.

Creative Director: Morihiro Harano
Art Director: Jun Nishida
Director: Kazuaki Seki and Damian Kulash, Jr.
Choreographer: furitsukekagyou air:man

Cameraman: Makoto Okuguchi
Lighting: Akiyoshi Irio
GRIP: Takashi Taniguchi
DIT: Taito Oyama
Multi-Copter Pilot: Kenji Yasuda
Stylist: Kazuki Yunoki
Hair Make: Asuka Fujio
Sound Operator: Isao Yoshida
Location Coordinator: Kyohei Kitamura
Online Editor: Shunsuke Kakuuchi, Takashi Tanaka
Colorist: Shigeyuki Toriumi
Translator: Aiko Ishikawa, Ryuzo Tsutsui, Sumire Matsumura

UNI-CUB: Kazuyuki Iwata, Hirokazu Hara, Shinichiro Kobashi, Makoto Hasegawa
Mass Games Design + Previsualization: Daisuke Sasaki, David Robert, Munechika Inudo, Yoshifumi Sadahara, Gilles Brossard
Interactive: Ryo Tsukiji, Kousei Motoyoshi, Nobuaki Arikata, Kenshiro Nakashima, Junichi Arakawa, Masanobu Ishii, Yusuke Kitani
Making-of: Makoto Kubota

Assistant-director: Hideaki Jinbo
Production Manager: Satoshi Miyata
Agency Producer: Shiro Miyamoto, Naoyuki Masuda, Misato Tachibana
Producer: Mitsuru Yamamori

Cast: OK Go
Cameo: Perfume
Special thanks to: the school girl dancers and Honda

Creative Agency: Mori Inc.

Ghost Writer

Here. There. Everywhere. Punished soul that usually watches what nobody wants, but sometimes gets lucky.

Leave a Reply